As one of the world's most prominent advertising platforms and the second-largest search engine after Google, YouTube advertising allows us to extend your brand's message online, reaching both brand-unaware and users familiar with your brand.
Leveraging YouTube ad campaigns may seem a bit tricky. Still, they can be used both at the Top of Funnel as part of a cross-channel Brand Awareness strategy, or as a Middle or Bottom of Funnel tactic, moving a warm audience further down the conversions funnel.
In-stream ads run before, during, or after videos on YouTube or video partner sites and apps. They give viewers the option to skip the ad after 5 seconds. These ads help you drive awareness for your brand and products while people are watching a video. Only pay when a user interacts with your ad.
Video discovery ads appear in places where viewers discover content, like on YouTube search results, next to related videos, on the YouTube homepage, and partner sites and apps. They invite people to click on a thumbnail to watch your video ad and help surface your videos to an interested audience.
Bumper video ads must be 6 seconds or shorter and plays before, during, or after another video. Viewers do not have the option to skip the ad. You pay based on impressions. Bumper ads use a CPM (cost-per-thousand impressions) bidding strategy, so you pay each time your ad is shown 1,000 times.
Companion banners are clickable thumbnail images that accompany bumper ads or TrueView ads. Running companion banners alongside in-stream video ads packs a one-two punch, prolonging your brands' on-screen presence with a strong call-to-action, even after the video ad ends.