In just a few short years since its inception, Snapchat has become the newest go-to advertising platform for reaching audiences in the 18-24 user group, with 73% of users in this age group reporting use of the app. Snapchat is also the leading social app for teens under 18 years of age.
Implementing the Snap Pixel can be accomplished via the Google Tag Manager. If the Snap Pixel has not yet been installed on your site, we'll work with your website developer to ensure that it is properly installed.
We'll develop a tailored paid acquisition strategy that incorporates your content to reach your target audience. It's worth noting that not all brands see success via Snapchat ad campaigns. But rest assured, we'll review your brand and target audiences with you to see if your brand is a good fit!
Snapchat's robust targeting capabilities include Lifestyle Categories, Lookalikes audiences, Saved audiences, as well as Third-party Custom Audiences, which are powered by Oracle and Nielsen. Options for targeting users outside of the USA are limited.
Snapchat offers a wide range of campaign objectives covering all stages of the marketing funnel. These include Awareness, App Installs, Website Traffic, App Traffic, Engagement, Video Views, Lead Gen, Website conversions, and Catalog Sales.