Google Ads Agency
Google Ads, formerly known as Google AdWords, is one of the world's most dominant online advertising platforms. It offers a variety of ad formats including Search Ads, Display Ads, Video Ads, Shopping Ads, and App Ads.
One key strength of Google Ads is its vast reach. It not only enables ads to appear on Google search results but also across its partner sites like YouTube, Blogger, and Google Display Network.
Google Ads excels in its robust targeting capabilities. Advertisers can target audiences based on demographics, location, interests, search behavior, and more. This means businesses can tailor their ads to reach the right people at the right time.
Google Ads are critical to any online marketing strategy. There's no better time to show someone your ads than when they're actively searching for your products or services. We make sure you get the most out of this high-intent channel with precisely defined campaigns and ongoing optimization.
Strategy & Planning
Let our PPC account managers review your business objectives, KPIs, and current campaigns so we can propose the most suitable array of ad strategies. Search, Shopping, Display, Gmail, Video ads? We're skilled at managing all Google campaign types, BUT we only recommend those that fit your business best.
Tracking & Pixel Implementation
No campaign can be optimized effectively without proper website tracking. Work with our team to ensure that Google Analytics tracking is deployed across your site, and all relevant goals are tracked. Plus, we can build some nifty Remarketing audiences to use in Search, YouTube, and Shopping campaigns.
Selecting keywords is fundamental for Google Search campaigns, and it may sound easy. But we use best practices and tools to optimize your search campaigns with core, long-tail, and negative keywords that will help deliver the most relevant traffic.
Building Retargeting audiences in Google are a critical part of any successful Display campaign but can also be used to improve your Search campaigns. We know how to build the best audiences to deliver users most likely to convert into purchasers or leads.
Copywriting & Ad Creation
Writing Google Search ads is both an art and a science, and it's constantly changing. We're always up-to-date on the latest developments, and we'll work closely with your team to transform your brand voice into effective ads that convert.
Split-testing & Optimization
We develop great ads for your campaigns, but they're only effective if they deliver results. We test multiple ads that include text highlighting benefits, features, and calls-to-action. Best performers win, and then new variants are tested. It's like Darwin's natural selection for ads.
Bidding & Budget Management
With the rise of automated bidding, it's never been more important to understand all of the available options. Click Digital will always use best practices and the available data to select the bidding strategy that will deliver the best results.
Reporting & Analytics
Our reports and analysis answer your key questions. How are our campaigns performing? What improvements are we making? Are there any opportunities to expand? We empower you to make the best decisions for your business by providing you with easy-to-understand data and graphs.