Microsoft Ads Agency
Microsoft Advertising provides powerful tools to help advertisers reach their goals. With a range of ad formats, targeting options, and customizable tools, Microsoft Advertising helps brands create meaningful connections with customers and maximize the impact of each campaign.
Microsoft Advertising, formerly known as Bing Ads, is a significant player in the online advertising ecosystem. It offers various ad formats such as Search Ads, Audience Ads, Shopping Campaigns, and more.
Microsoft Advertising's unique advantage lies in its integration with the Microsoft ecosystem. It allows businesses to reach customers on Bing, MSN, Yahoo, and other partner sites, as well as through Windows 10, Cortana and Office.
The platform also offers robust targeting options, allowing advertisers to reach their audience based on demographics, location, device type, time of day, and more. This helps businesses connect with the right audiences effectively.
Strategy & Planning
Let our Bing team review your business objectives, KPIs, and current initiative so we can propose the most suitable array of ad strategies. Search and Shopping ads? We're skilled at managing all Bing campaign types, BUT we only recommend those that fit your business best.Tracking & Pixel Implementation
Tracking & Pixel Implementation
No campaign can be optimized effectively without proper website tracking. Work with our team to ensure that the Bing Universal Event Tracking (UET) pixel is deployed across your site, and all relevant goals are tracked.
Selecting keywords is fundamental for Bing Search campaigns, and it may sound easy. But we use best practices and tools to optimize your search campaigns with core, long-tail, and negative keywords that will help deliver the most relevant traffic.
Copywriting & Ad Creation
Writing Bing Search ads is both an art and a science, and it's constantly changing. We're always up-to-date on the latest developments, and we'll work closely with your team to transform your brand voice into effective ads that convert.
Split-testing & Optimization
We develop great ads for your campaigns, but they're only effective if they deliver results. We test multiple ads that include text highlighting benefits, features, and calls-to-action. Best performers win, and then new variants are tested. It's like Darwin's natural selection for ads.
Bidding & Budget Management
With the rise of automated bidding, it's never been more important to understand all of the available options. Click Digital will always use best practices and the available data to select the bidding strategy that will deliver the best results.
Reporting & Analytics
Our reports and analysis answer your key questions. How are our campaigns performing? What improvements can be made? Are there any opportunities to expand? We empower you to make the best decisions for your business by providing you with easy-to-understand data and graphs.