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Shopify Advertising Audit
Are you planning on starting an advertising campaign with Shopify? If so, this post will be of much interest to you since we’re about to discuss the most relevant techniques and tips for Advertising on Shopify.
Most new advertisers on this platform are faced with a common question - “How do I attract customers?” This is an appropriate question since Shopify already powers more than 800,000 stores.
Additionally, Shopify is a great marketing platform for small businesses because:
- Shopify is the third-largest e-commerce platform on the internet with a 20% market share of online shoppers
- As of 2020, 427,676 websites and over 5300 businesses are registered on Shopify Plus
- In 2019, Shopify managed to pull in $1.5 billion on a Black Friday (i.e., $870,000 worth of sales and 10,978 orders per minute)
- 87% of the merchants on Shopify’s app store sell 6 apps on average, which cumulatively generate over $100 million in sales revenue.
- Shopify has managed to bring 126% year-over-year growth for advertisers and merchants.
If you’re starting from scratch, advertising on Shopify needs to be spot on to attract clients for a first purchase. Also, most businesses report their frustration with this platform very early on in the sales funnel.
To help alleviate these problems, we have compiled a few tricks that could help speed up Shopify marketing for small businesses.
Tips for Advertising on Shopify
- Invest a Little Into Google Advertising
Among our list of Shopify Advertising tips and tricks, this is probably the fastest way of bringing traffic to your website. Most other techniques require some time to start showing results, but Google advertising promises the fastest results.
Shopify apps automatically create Google ads for businesses, and these ads can target appropriate audiences based on their interests, age, location, and search habits. Using these key inputs, Google can quickly target customers more precisely to increase your probability of conversions.
It is highly recommended that small businesses start experimenting with Google ad campaigns to experience the best results in Shopify advertising. Once these Google ad campaigns start producing better results, these businesses can slowly increase their rate of investment.
- Shopify Advertising on Instagram and Facebook
Having a 360-degree presence on social media can be great for starting a community and growing your audiences around your product or services. Also, if you’re just getting started with your business, Facebook and Instagram are already known as the ‘winning horse’ in the social media game.
Both of these social media platforms have the most engaged, active, and responsive followers as compared to other networks. Also, other social media platforms don’t allow businesses to reach audiences organically and make sure they pay for clicks sooner or later.
With a strong fan-base on Facebook and Instagram, you can benefit from features such as the ‘buy now’ button in your posts to win over some impulsive purchases. All you need to do is post some engaging videos or content to make sure viewers interact with and follow your links.
- Collaborate With Relevant Influencers
Marketing strategies (such as blogging) on social media channels can feel aimless if you have a small audience. For instance, it will be difficult for businesses to deduce when they can start promoting their products on Shopify’s online store. This is where influencers can be called in as a great way of boosting followers.
Typically, influencers with a large fan-base are considered to be ‘influential’ enough to pull-out followers on Facebook or Instagram to other social media platforms. A business’s products or services appearing on an influencer’s stories or posts can attract huge floods of potential buyers. This flood could then also become part of your business’s permanent leads in the form of followers.
Since the relevant audiences are necessary for leads and conversions, businesses should ideally look for influencers that fit well in their niche of products or services.
- Send Regular Email Newsletters to Your Mailing Lists
Once your products on Shopify start establishing a customer base and acquisitions seem to be going well, it is time for you to start considering strategies for retention. Among the best methods of reminding clients to come back to your Shopify store is via email marketing.
Mailing lists can be acquired by collecting email addresses from your buyers or visitors on the Shopify online store. Alternatively, businesses can also add additional signup forms for people who visit the store or open newsletters instead of making a purchase. Of course, you can convince them later via non-obtrusive and engaging emails.
- Utilize Your Shopify Blog
Here’s another interesting statistic: Shopify stores that publish blogs get 97% more inbound links than those that do not. These links are necessary for advertisers since they improve the stores ranking on Google.
To get started, we would recommend small businesses to start publishing one blog post per week. These blog posts could be based on must-buy products, product reviews, or any other theme of content that potential customers seem to respond well to. You may also visit your competitor’s website to look for inspiration.
- Bonus: Promos & Discounts
Who doesn’t love a good promotion? Promos and discounts work so well because they create a sense of urgency among buyers who wouldn’t want to miss the sale. It is a great way of attracting consumers away from your competition, and businesses may also choose to boost these results via links in other social media pages.