WHAT iS SEARCH ENGINE MARKETING?
Search Engine Marketing (SEM) is a form of internet marketing promoting a website by increasing brand visibility in the Search Engine Results Page (SERP) of both Google and Bing. Showcase your business when people search for the products and services you offer.
WHERE ARE SEARCH ADS SHOWN?
Search ads will appear above and below organic search engine results on Google. On Bing and Yahoo, search ads may also appear to the right of the organic search results.
To get the most out of search ads and maintain visibility where it matters most, Click Digital Advertising® deploys thoroughly tested strategies with proven results when it comes to delivering your ads on all devices: desktop computers, tablets, and mobile devices with full browsers.
WHY RUN SEARCH ADS?
Most businesses rank poorly in organic results so think of running paid ads as the way to jumpstart your exposure to these potential customers. Not sure what an ad looks like? Here is an example of an ad you'll likely see if you search for "homeowners insurance."
PAID SEARCH MANAGEMENT
Anyone can create a basic Google Ads or Bing Ads campaign, but the truth is that proper Paid Search Management is time-consuming and requires a particular skill set to deliver cost-effective results. All Paid Search Specialists at Click Digital Advertising® are Google AdWords, and Bing Ads certified, ensuring that the customized strategy we develop for your business exceeds industry standards and maximizes campaign efficiency. Remember, in Cost-Per-Click (CPC) advertising you will be charged every time a potential customer clicks on one of your ads so it's imperative that we only target the customer you want. Our Paid Search Management methodology includes
Keyword Research and Analysis: Whether managing an existing campaign or building your ad campaign from the ground up, our team performs in-depth research into the keywords most relevant to your business, determining which searches your ads should show up for (or not). Paid Search Management also requires adding negative keywords on an ongoing basis to prevent irrelevant queries from triggering your ads and incurring additional costs.
Ad Copy Written by Professionals: After searching for your brand, product, or service, the Ad is the first thing a potential client sees about your organization and is, therefore, the first impression they'll have of your brand. Effective, well-written, and targeted ad copy captures the interest of the prospective client while they are comparing your ad to that of your competitors, regardless of ad position. Ads are split-tested and modified over time to ensure increased Click-Through-Rates (CTR) and ad relevancy. Click Digital Advertising® has always been a proponent of using all available ad extensions to improve the relevancy of ads and increase their size (aka - footprint) on the search engine results page (SERPs.)
Conversion Tracking and Analytics: Leveraging analytics data is imperative when running any digital advertising campaign. To properly optimize your Paid Search campaigns, we must identify which keywords and ads generate the most clicks, have the highest click-through-rates, and drive the most conversions. After reviewing your website and analytics, we will troubleshoot conversion pixels and remarketing tags, working with your webmaster or web development team to implement these pieces of code on your site.
Have questions about how Click Digital Advertising® can work with your organization? Contact us!