In just two years, this Global Luxury Skincare Brand (GLSB) built one of the fastest-growing skincare brands. By relying on editorial endorsements and micro-influencers, it has cultivated word of mouth that has driven explosive growth.
While (GLSB) had benefited from organic content and word of mouth to drive initial growth, it knew that to achieve a higher level of scale, it needed to broaden its online tactics and diversify its online paid acquisition strategies. With a committed network of micro-influencers at its disposal, (GLSB) brought on Click Digital to transform these relationships into revenue-generating partnerships.
Within four weeks, Click Digital tested over 70 audiences across a multitude of bidding strategies, campaign objectives, and personas to identify which custom combinations yielded the highest Return on Ad Spend (ROAS) at scale. Click Digital was able to prove the value of paid influencers with co-branded ad campaigns through its own Instagram news feed, and establish a brand new avenue for growth.